Paul is Dead.
Long Live Paul

Interactive Fiction on the
Web Suffers but Still Shows
Signs of Life


By Michael Monita

   


PAUL IS DEAD. AGAIN. In a story that is almost as compelling as the murder mystery on which it's based, the web site titled Paul is Dead (www.paulisdead.com) has been shut down.
Despite an impressive array of backers, including Microsoft and MGM Interactive, the site has been shut down at least three times since its initial launch. The challenge appears to be in convincing its supporters to back an unconventional approach to telling conventional linear stories. Though many examples of literature in a text-only format do exist on the web, they require the reader to scroll through screen after screen of retina-cooking text. Paul is Dead took a different approach to storytelling, one that hasn' t been duplicated since.

Paul is Dead has been either on the web or on hiatus since 1996. Rather than relying solely on words to convey the story, users had to click on images to reveal information. Upon entering the site, you would have been introduced to Linda, a writer for a leading national rock magazine. Linda was researching the mysterious death of Paul Lomo, the lead singer of a new wave band in the early 1980s. Animated images led you though the story of the band, its members, and its rise and fall from stardom. Click on the correct image, and you could have read reviews of Paul's' records or heard the music. Click on band members, and you could have received information from each of their perspectives. Linda's research notes provided clues to people around the band, and also led you to the letters she received from a fan who believed he knew the real truth behind Paul's death.

Ironically, the problem with the Paul is Dead site lies in the technology that makes it possible. The site was graphics-heavy, making it a tedious process to download at a time when 28.8 modems were the norm. Additional plugins were required, as were proper sound and video cards. In 1996, internet use was booming, but was still nowhere near the levels seen today. At the time, its backers weren't convinced that enough eyeballs would wait for the downloads to make the site economically viable, so the site would be shut down. However, in the spirit of "interpeneurship", other backers would be found and the site would be reestablished, only to be shut down again. And again.

What made this site appear attractive to each ensuing group of backers was the story. In its day, for those with the latest hardware and all the plugins, the story and the manner in which it was conveyed was a thoroughly enjoyable, well-written and well-crafted interactive experience. Like any good mystery, there were enough plot twists, intriguing revelations and interesting characters to keep the user clicking through. Like a conventional book, the user had the option to save their location at the end of each 'chapter;' making it easy to return later. Or, just as many users would do with a book in hand, you could quickly skip through the story and get right to the end to find out whodunnit.


Additionally, the site also made business sense because of its apparent target audience. By setting the story in the early 80s, the producers appear to have selected a target audience of people in their late 20s and early 30s. Not only can these individuals relate to this period, they represent both a group who possess the most knowledge and highest usage rates of the internet (and by most accounts are making the most money off of it). From a business perspective, it therefore made sense to take a chance on bringing Paul back to life.

Today, vast improvements in technology available to the consumer make viewing a site like Paul is Dead much less cumbersome that when it was first released. In internet terms, the three years since its initial launch represents several lifetimes. Problems with older technology are not nearly as prevalent today as they were three years ago. As faster and better technology becomes more common - and cheaper - more sites like Paul is Dead will emerge as the web becomes a viable means of distributing fiction. Keeping looking for the site, and others like it, to be (re)launched soon.



Michael Morita is a student of multimedia at SAIT, with the intention of advancing a career in this whole new media thing. Work samples and ramblings can be found at http://members.xoom.com/m_monita



Source list

Image from
www.salon1999.com/21st/reviews/1998/07/29review.html; an archived review of the Paul is Dead site on Salom.com


www.wga.org/WrittenBy/1998/0898/alt.html à web site of Writers Guild of America


www.scottburns.com/980719su.htm à web site of Scott Burns, market analyst


back >>

 


FACER E-Zine
Foundations, Projections and Issues

about us | home
E-mail
us